Service agreement. Top to bottom.

Who's bound, and the moment it sticks.

1.1 The parties. This Customer & Service Agreement (the “Agreement”) is between:

Provider

Concrete Authority — Waz Investments LLC, a North Carolina limited liability company doing business as Concrete Authority (the Concrete Authority brand is part of its Agentic Domination agency). Contact us by email at support@concreteauthority.dev (the “Provider,” “we,” “us,” or “Concrete Authority”).

Client

You — the residential-concrete contractor or business identified at checkout/intake, including the individual who accepts this Agreement on the business's behalf (the “Client,” “you,” or “your”).

1.2 Authority to sign. The person accepting this Agreement represents that they are authorized to bind the Client business to it. If you are signing for a company, “you” means that company.

1.3 How you accept. You accept this Agreement and it becomes binding on the earliest of: (a) clicking “I Agree,” checking an acceptance box, or e-signing; (b) submitting the intake form after being presented with these terms; or (c) authorizing the build charge under Section 8. The date acceptance first occurs is the “Effective Date.”

1.4 Plain-language intent. We've written this in plain English on purpose. Plain wording does not make it any less binding.

The terms used throughout this document.

Website

The single website we build and deliver for you under this Agreement.

Deliverables

The Website plus the items listed in Section 3.

Complete Intake

Your submitted intake plus all materials and information Section 5 requires (your content, accurate business details, and any access we need) sufficient for us to begin building. The 48-hour Preview window in Section 6 runs from Complete Intake, and pauses while we are waiting on you.

Preview

The working draft of your Website, deployed to a Provider-owned subdomain, that we make available for your review before any build charge.

Preview Approval

Your written or in-product confirmation that the Preview is approved, or your authorization of the build charge under Section 8.

Deploy / Go-Live

Publishing the approved Website to your live domain.

Client Content

Anything you provide or authorize us to use: copy, photos, logos, brand colors, business details, license numbers, and account access.

Provider Framework

Our reusable templates, code, components, design systems, tooling, and processes that exist independently of your project.

Third-Party Materials

Fonts, stock assets, plugins, libraries, and platform services governed by their own licenses.

AI-Generated Images

Placeholder or default imagery produced by AI tools and used in the Website.

Care Plan

The optional recurring Website Care Plan described in Section 9.

Renewal Term

Each successive one-month period of the Care Plan after the first month.

Exactly what we build.

3.1 The build. For the one-time fee, we deliver one (1) website customized for your residential-concrete business, including:

• A multi-section residential-concrete website (typically Home/hero, services, service area, process, about, before/after or gallery, reviews/trust, FAQ, contact, and footer);
• A responsive, mobile-first layout that adapts to phones, tablets, and desktops;
• Copy written for your services and service area;
• A working estimate/contact form routed to the inbox you nominate;
• Placement of your supplied photos, or AI-Generated Images as defaults where you don't supply your own;
• Basic on-page SEO setup (page titles, meta descriptions, image alt text) — this is configuration, not a ranking promise (see Section 10);
• One-time configuration to publish the Website to your domain, with SSL provisioned; and
• Hosting on Concrete Authority infrastructure as described in Section 13.

3.2 Deliverables you receive. An intake confirmation, a Preview link on a Provider-owned subdomain, an authorization/invoice step, a deployment confirmation, and an operational hand-off email.

3.3 Finite scope. The build is a fixed, defined package. Anything not listed in Section 3.1 is out of scope and handled under Section 4.

What's not in the $2,997, and how to get it.

4.1 Not included in the $2,997 build. Unless we agree otherwise in writing, the build does not include: multi-site or multi-location builds; long-form copywriting beyond standard section copy; custom photography, drone footage, or videography; logo or brand design; e-commerce, online payments, or booking systems; custom backend functionality or third-party integrations beyond the standard estimate form; paid advertising; or SEO/marketing campaigns or content production.

4.2 How add-ons work. Out-of-scope work is available either (a) under an active Care Plan where the work fits its included scope, or (b) as a separately quoted add-on. Add-on work is billed by a written quote we approve in advance. We won't start billable out-of-scope work until you've approved the quote in writing (email is fine), and an approved add-on amends this Agreement's scope and price for that work. Casual “while you're in there” requests don't count as approval.

What we need from you, and what you promise.

5.1 What we need from you. To build your site, you agree to provide, on a reasonable timeline: your content (copy, photos, logo, brand colors), accurate business details (hours, service area, phone, license numbers), and any access we need to your domain registrar or relevant accounts. A Complete Intake (Section 2) is what starts the 48-hour Preview window.

5.2 Your promises about your materials (important). You represent and warrant that:

• the information you give us is accurate and not misleading — including, specifically, that any licensing, bonding, insurance, or certification claims are true and current, and that any reviews, testimonials, or before/after photos are genuine and used with permission (these are common false-advertising and contractor-board hot spots, and FTC endorsement rules apply); and
• you own or are properly licensed to use everything you provide — photos, logos, text, and marks — and that our use of it won't infringe anyone's rights.

5.3 License to use your materials. You grant us a non-exclusive license to use Client Content to build, host, maintain, deploy, and (per Section 11.6) showcase the Website.

5.4 Why this matters. We rely on your materials being clean and your claims being true. If they aren't, Section 17 (Indemnification) applies.

48 hours, with the clock honestly counted.

6.1 Preview guarantee. We aim to deliver your Preview within 48 hours of receiving a Complete Intake, on a Provider-owned subdomain — consistent with what we advertise. Most previews arrive within hours; 48 hours is the floor, not the target. Previews are capped at 5 previews per week (slots reset Monday); the guarantee and the 48-hour window operate within that cap. If we miss the window through our own fault, the remedy already promised to you applies (the build is provided free — see Section 8.5).

6.2 The clock, honestly counted. The 48-hour window pauses while we are waiting on you — for missing intake data, photos, DNS changes, or clarifications. We'll tell you when the clock pauses and when it resumes.

6.3 Deployment. After Preview Approval and a successful charge, we deploy the Website to your domain, typically within 24 hours.

6.4 Estimates, not hard deadlines. Timelines assume you've provided what Section 5 requires and that third parties (domain registrar, DNS, certificate authority) cooperate. Dates beyond the 48-hour Preview guarantee are good-faith estimates and extend day-for-day for delays we don't control (Section 7).

When the clock pauses, and when a quiet project closes.

7.1 Client-caused delays. Timelines extend automatically for delays caused by late or incomplete content, slow approvals, or third-party services outside our control. We're not responsible for those delays.

7.2 Inactivity. If you go unresponsive for 30 consecutive days during an active build, we may pause your project. If you remain unresponsive for 60 consecutive days, we may treat the Preview as your final draft, close or archive the project, or terminate this Agreement. Closing or archiving an unapproved project does not charge you the build fee — there is no charge until you approve (Section 8). Any fees already earned are non-refundable, and we may charge a reasonable reactivation fee if you later want to resume.

$2,997, charged after you approve the preview.

8.1 Price. The build is a flat $2,997 (USD), plus any applicable taxes. No deposit, no staged payments, and no surprise upsells in the base offer. This covers exactly what Section 3 describes.

8.2 You're not charged up front. There is no charge at intake. We build your Preview first.

8.3 How payment is captured and charged. When you decide to keep your Website, you authorize the charge by entering or confirming a payment method at that point and approving it. Your Preview Approval / authorization is what triggers the single $2,997 charge and allows us to proceed to Deploy. A successful charge is required before we publish the live Website or hand over files. We do not store a chargeable method before you authorize.

8.4 No charge on silence. Consistent with our promise that you take as long as you need to review, we will not charge you simply because you go quiet. If you don't respond, we handle the project under Section 7.2 (pause, then close/archive the unapproved Preview) — we do not treat silence as approval or a basis to charge the build fee.

8.5 Preview guarantee remedy. If we fail to deliver your Preview within the advertised 48-hour window (counted per Section 6.2) through our own fault, your build is provided free of charge and we deploy it to your domain at no cost, consistent with what we promote.

8.6 Refunds. Because we charge only after you approve, there is nothing to refund if you walk away before approval. Once an approved Website is deployed, the customized build is not generally refundable. However, if we fail to deliver functionality explicitly listed in Section 3 and cannot remedy it within a reasonable period, you may request a refund and we will resolve it in good faith (“material failure to deliver”). Care Plan refunds are addressed in Section 9.

8.7 Payment processing & late amounts. Payments are processed by Stripe (our third-party payment processor); we don't store full card numbers. If an authorized charge fails, we may re-attempt it and may pause Deploy until it clears. Past-due amounts for any add-on or invoiced work may accrue interest at 1.5% per month or the maximum allowed by law, whichever is lower, and we may suspend the affected services until paid.

The optional $149/month plan — recurring, auto-renewing, cancel anytime.

9.1 What it costs and how it renews. The Care Plan is $149/month (USD), charged automatically to your payment method. It renews automatically each month and continues until you cancel. Your first charge occurs on enrollment; each subsequent charge occurs monthly on the same calendar day (or the nearest prior day in shorter months). There is no minimum term — you may cancel anytime.

9.2 Separate, express, un-pre-checked consent. You only enroll in the Care Plan by taking a separate, affirmative action specific to it — an unchecked “Add the $149/month Care Plan” box or a clearly labeled Care Plan button that you actively select. Enrolling is not bundled into general acceptance of this Agreement, and we never pre-check it for you. Before you enter or confirm payment information, the Care Plan checkout screen clearly and conspicuously displays, immediately adjacent to the enrollment action and without requiring you to click away, hover, or scroll past it: (i) the $149/month price; (ii) that billing is monthly and recurs automatically until you cancel; (iii) that there is no minimum term; and (iv) how to cancel. This Agreement restates those terms but does not replace that point-of-sale disclosure.

9.3 Enrollment confirmation. When you enroll, we email you a confirmation you can keep, restating the price, the monthly auto-renewal, the next billing date, and exactly how to cancel.

9.4 What's included (confirmed current scope). The Care Plan includes unlimited website updates with a 48-hour turnaround, handled as a managed service. “Website updates” means small content edits such as text edits, photo swaps, hours, service area, prices, contact information, and adding or removing standard services from the existing services section. It does not include redesigns, new pages or sections, new features, custom integrations, paid advertising, SEO campaigns, long-form content production, or other structural work, which are add-ons under Section 4 unless separately agreed in writing.

9.5 How to cancel. You may cancel anytime, and cancelling is at least as easy as signing up: use the cancel/manage link in your account or account emails, or email support@concreteauthority.dev with “cancel Care Plan.” We may show you a retention option or explain what cancelling means, but we will not obstruct, delay, or require a phone call to complete a cancellation you started online.

9.6 When cancellation takes effect. Cancellation stops future renewals. We will not attempt any further charge after you request cancellation. Your Care Plan services stay active through the end of the month you've already paid for, and you won't be charged again after that. We don't pro-rate or refund the current month unless required by law.

9.7 What stays after the Care Plan ends. Because hosting is part of the $2,997 build (not the Care Plan), hosting continues under Section 13 even if you cancel the Care Plan. What ends when the Care Plan ends are the Care-Plan-only services, including the ongoing unlimited website updates described in Section 9.4. Future post-launch changes are handled as separately quoted add-ons unless another written scope applies.

9.8 Failed payments. If a Care Plan charge fails, we may retry it and may suspend Care-Plan-only services after a reasonable grace period of non-payment. Failed Care Plan payments do not affect your base-deal hosting. We will not attempt any further charge after you request cancellation.

9.9 Price changes. We may change the Care Plan price. Before any increase takes effect, we will give you at least 30 days' advance written notice (by email). The increase will not apply to you unless either (a) you give affirmative consent to the new price, or (b) you do not cancel before it takes effect. In any event, if you cancel within 14 days after a price increase takes effect, we will treat the cancellation as penalty-free and refund any amount charged at the increased price on a pro-rated basis. Where your state's law imposes a stricter price-change requirement, that requirement controls.

9.10 Renewal reminders. At least once every twelve (12) months while your Care Plan remains active, we will send you a reminder (by email or the medium you used to enroll) restating: the Website Care Plan, the $149 monthly charge and its frequency, and how to cancel. We may send reminders more frequently, and we will follow any different reminder schedule your state's law requires.

9.11 We keep records of your consent. We retain verification of your Care Plan enrollment — the exact terms and disclosures displayed to you, the date and time, and the affirmative action you took to consent — for at least three (3) years, or one (1) year after your Care Plan terminates, whichever is longer. This gives both of us a clear, specific record of your agreement to recurring billing.

9.12 Protections apply regardless of business use. The protections in this Section apply to your Care Plan enrollment whether you purchase as a consumer or for business purposes.

A great website. Not a promise about Google.

10.1 What we promise. We promise a professionally built, functional website.

10.2 What we do not promise. We do not guarantee any specific Google or search-engine ranking, amount of traffic, number of leads, phone calls, form submissions, jobs, or revenue. These depend on your market, your pricing and reputation, competition, search-engine algorithms, and many factors outside our control. If a future Care Plan or add-on includes SEO-related work, that work is best-effort optimization, not a ranking or results guarantee.

10.3 Be wary of guarantees. Any “#1 on Google” or “guaranteed X leads” promise — from anyone — is not something we make, and nothing in our marketing should be read as making it.

Who owns what, and what each party can do with it.

11.1 Your content. Client Content remains yours.

11.2 Your finished Website. Upon payment in full, we grant you a perpetual, worldwide, non-exclusive license to use the finished Website we deliver, including the custom content created specifically for you and any static export delivered on termination, consistent with what we've already promised you. You receive a license to use your finished site; you do not receive ownership of the underlying Provider Framework (Section 11.3).

11.3 Our framework. We retain all ownership of the Provider Framework (our reusable templates, code, components, design systems, and tooling). Your license to your Website does not transfer ownership of the Provider Framework, and you may not resell or redistribute it as a competing template or agency service.

11.4 Third-Party Materials. Fonts, stock assets, and plugins are licensed under their own terms and passed through to you; we don't own or assign them.

11.5 AI-Generated Images. Where your Website uses AI-Generated Images as defaults, they are provided “as is.” Under current U.S. Copyright Office guidance, purely AI-generated images generally are not protected by copyright, so we cannot and do not grant exclusive rights in them. You receive a non-exclusive right to use them on your Website; we make no representation that they are exclusive, original to you, or free of third-party claims, and you should not assume any AI-Generated Image is unique to your site. We encourage you to swap in your own photos; post-launch swaps are handled under Section 12.

11.6 Our portfolio. We may display your completed, public Website and screenshots of it in our portfolio and marketing unless you tell us in writing that you object. We will not display your customer or homeowner data anywhere.

11.7 Our trademarks. Concrete Authority's name and marks are not licensed to you.

Updates run through the Care Plan or a quote.

12.1 Care Plan updates. Ongoing post-launch website updates are included with an active Care Plan, as described in Section 9.4. Separately, if something we control breaks after launch — an outage, a broken form, or a deployment fault on our side — we fix it for the life of our hosting relationship at no charge under the workmanship warranty in Section 15.1. Ongoing content changes (as opposed to fixing our own faults) require an active Care Plan or are quoted as add-ons.

12.2 What's a paid change. Structural changes — redesigns, new sections not in the original build, new features, or integrations — are scoped separately in writing as add-ons (Section 4). An active Care Plan handles its included update scope (Section 9.4); anything beyond that is an add-on.

We run the server. You own the address.

13.1 Your domain. You own and control your own domain at all times; it stays in your name. You grant us temporary DNS-pointing access as needed to configure and deploy. If you ever stop using us, you keep your domain.

13.2 Hosting is included with the build. We host your Website on Concrete Authority infrastructure with no separate hosting account needed. Hosting is included with the $2,997 build and is not contingent on the Care Plan.

13.3 SSL & uptime. SSL/TLS certificates are provisioned and renewed by us at no charge. We target 99.9% monthly availability. This is a good-faith target, not a guarantee; it excludes outages caused by third-party DNS, your registrar, certificate authorities, or other services connected by you or outside our control. If your site is down due to something we control, email us and we'll fix it.

13.4 Leaving with your site. On termination or if you stop hosting with us, we'll provide a static export of your Website per Section 19 so you can host it elsewhere.

Keep it legal, keep your claims honest.

You agree not to use the Website or our services for anything unlawful, infringing, defamatory, deceptive, or harmful; to comply with laws applicable to your business (including advertising and contractor-licensing disclosure rules); not to collect homeowner or visitor data without proper disclosure; and not to probe, reverse-engineer, resell, or sublicense our services or Provider Framework. We may require you to correct or remove content that appears to violate advertising or contractor-licensing law (for example, an unsubstantiated “licensed and insured” claim or a fabricated review), may suspend or remove violating content, and may terminate for violations (Sections 17 and 19).

What we stand behind — and what's “as is.”

15.1 Workmanship warranty and ongoing fixes. We warrant that the delivered Website will substantially function as designed. There are two separate things here:

• Ongoing operational support. For the life of our hosting relationship, if something we control breaks (an outage, a broken form, a deployment fault on our side), email us and we'll fix it — no time limit, no ticket required, consistent with Section 13.
• Latent build-defect rework. For a distinct latent defect in our original build that requires rework, report it within a reasonable period and we'll fix it at no charge. This rework warranty does not cover problems caused by your own edits, third-party changes, hosting outside our infrastructure, hacking, or Third-Party Materials.

15.2 Everything else “as is.” Except for Section 15.1, the services and Deliverables are provided “AS IS” and “AS AVAILABLE.” To the fullest extent permitted by law, we disclaim all other warranties, express or implied, including merchantability and fitness for a particular purpose. We restate Section 10: no guarantee of rankings, traffic, leads, or revenue. We're not responsible for Third-Party Materials, third-party platforms, or AI-Generated Images.

15.3 Your legal compliance. You are responsible for your Website's legal compliance — privacy policy, accessibility, cookie/consent notices, and any industry-specific disclosures. We can build pages for these, but you are responsible for their accuracy and adequacy for your business.

The cap and the carve-outs.

16.1 The cap. To the fullest extent permitted by law, our total aggregate liability arising out of or related to this Agreement is capped at the greater of (a) the $2,997 build fee you actually paid us, or (b) the total Care Plan and other fees you paid us in the twelve (12) months before the event giving rise to the claim. This ensures a one-time build customer is never capped below the fee they paid.

16.2 Excluded damages. We are not liable for indirect, incidental, consequential, special, punitive, or exemplary damages, or for lost profits, lost revenue, lost leads, lost business, or lost data — even if advised such damages were possible.

16.3 Carve-out. Nothing in this section limits liability that cannot be limited by law, including for our own fraud, gross negligence, or willful misconduct.

16.4 Survival. This section survives termination.

Your materials, your claims, your responsibility.

You agree to defend, indemnify, and hold us harmless from claims, damages, losses, and reasonable costs (including attorneys' fees) arising from: (a) Client Content or any materials, photos, or marks you provided; (b) your breach of the promises in Section 5.2 (including false licensing/insurance claims or non-genuine reviews or testimonials); (c) your use of the Website; (d) your legal, privacy, or licensing non-compliance; or (e) your violation of Section 14. If a third party claims your photo, text, or business claims caused them harm, that responsibility is yours, not ours.

Anything not on the public site, stays off.

Each party will keep the other's non-public business information (pricing, customer details, strategy, credentials) confidential and use it only to perform this Agreement. This doesn't cover information that is public, already known, independently developed, or required to be disclosed by law or to perform this Agreement (for example, our payment processor and hosting infrastructure). These obligations last three (3) years after termination (and indefinitely for trade secrets). This section does not override our portfolio rights in Section 11.6.

The exits, with the lights on.

19.1 Build term. The build portion runs until the Website is delivered/accepted.

19.2 Care Plan term. The Care Plan is month-to-month; you may cancel anytime per Section 9, and we may terminate it on notice or for non-payment or an Acceptable Use violation. Ending the Care Plan does not end your base-deal hosting, but it does end ongoing Care Plan updates unless another written scope applies.

19.3 Termination for breach. Either party may terminate for a material breach the other fails to cure within 30 days of written notice. We may terminate immediately for illegal content, fraud, or abuse. Either party may terminate if the other becomes insolvent or ceases ordinary business operations.

19.4 On termination. Fees already earned are non-refundable, and we may withhold Deliverables until amounts due are paid. Within 14 days of termination, we'll provide a static export of your Website (HTML, CSS, and assets) free of charge. Note: a static export is the visual site only — the estimate/contact form and any other server-side or hosted functionality will not work after export until you re-connect them on your own hosting. Hands-on migration assistance to set the export up on another host is available as a separately quoted add-on under Section 4. You keep your perpetual license to your finished site content (Section 11.2); your access to the Provider Framework, our hosting, and our tooling ends. Hosting ends 30 days after termination.

19.5 Survival. Sections 5.2, 9.6, 9.8, 9.11, 10, 11, 13.4, 14, 15, 16, 17, 18, 19.4–19.5, 20, 22, and 23 survive termination.

North Carolina law. Talk first. Then the courts — no forced arbitration.

20.1 Governing law. This Agreement is governed by the laws of the State of North Carolina (where the Provider is organized and based), without regard to conflict-of-laws rules. We market to contractors in Texas and elsewhere; if you are located in another state, Section 20.5 preserves your non-waivable consumer-protection rights under your own state's law.

20.2 Talk first. Before any formal action, the parties will try in good faith to resolve the dispute informally for at least 30 days after written notice.

20.3 Where disputes go. If informal resolution fails, either party may bring a qualifying claim in small-claims court in Forsyth County, North Carolina. Any other dispute will be resolved in the state or federal courts located in Forsyth County, North Carolina, and both parties consent to that venue. We do not require binding arbitration — disputes proceed through the informal resolution above and then these courts.

20.4 Fees. The prevailing party in a formal dispute may recover its reasonable attorneys' fees and costs, to the extent permitted by law.

20.5 No waiver of consumer rights. Nothing here waives any non-waivable statutory right you may have, including under applicable automatic-renewal or consumer-protection laws (such as federal ROSCA and state automatic-renewal laws), whether you purchased as a consumer or for business purposes. These non-waivable rights survive the governing-law and venue choices above.

Events beyond either party's control.

Neither party is liable for delays or failures caused by events beyond its reasonable control (natural disasters, pandemics, war, major outages, or third-party platform/host failures). The affected party will give notice and use reasonable efforts to resume. If such an event lasts beyond 30 days, either party may terminate. If a force-majeure event prevents us from providing Care Plan services, we will pause the corresponding Care Plan billing for the affected period. If it affects included hosting, we will use reasonable efforts to restore service. This does not excuse payment obligations for work already performed.

The standard, important fine print.

• 22.1 Entire agreement. This Agreement, plus any written add-ons or change orders and the Care Plan enrollment terms, is the entire agreement and supersedes prior discussions, including any prior version of this agreement.
• 22.2 Severability. If any provision is unenforceable, it's severed and the rest stays in effect.
• 22.3 Changes. We may update this Agreement when our product or terms change; we'll date each version. Material changes are emailed to active customers at least 30 days in advance, and Care Plan term changes follow Section 9.9.
• 22.4 Assignment. You may not assign this Agreement without our written consent; we may assign it to a successor (for example, in a sale of the business). On any assignment that changes the billing entity for an active Care Plan, we will notify you of the change and your right to cancel, and your auto-renewal consent records carry over.
• 22.5 Independent contractor. We are an independent contractor. This Agreement creates no partnership, employment, or agency relationship.
• 22.6 No waiver. Not enforcing a term once doesn't waive it later.
• 22.7 Notices. Legal notices to us go to support@concreteauthority.dev; notices to you go to the email on your account. Formal notices (termination, breach) should use a method that confirms delivery.

Authorizing the charge is your signature.

23.1 Doing business electronically. You agree to transact with us electronically. Your electronic signature, an acceptance checkbox, a clickwrap “I Agree,” or your authorization of the build charge has the same legal effect as a handwritten signature, enforceable under the federal E-SIGN Act and applicable state UETA.

23.2 Proof we keep. We retain proof of acceptance (timestamp, the version of these terms accepted, and identifying details such as the IP address of authorization). Your Care Plan consent (Section 9.2) is captured and stored separately — including the exact terms displayed and your affirmative action — so both parties have a clear, specific record of your agreement to recurring billing, retained per Section 9.11.

23.3 Build authorization as signature. Consistent with our existing terms, authorizing the $2,997 build charge constitutes your electronic signature and acceptance of this Agreement. No paper or DocuSign round-trip is required — the act of authorizing the charge is the signature, which is the whole point of “see it before you buy it.”

23.4 Signature record. For any printable or counter-signed version of this Agreement, the acceptance record captures: the Client business legal name, the signer's name and title, and the date — collected at checkout/intake. For pure click/authorization acceptance, Sections 23.1–23.3 govern.